We visited the site.

Observed the environment.

Experienced the space.

And something stood out:

This wasn't just a project with amenities.

It was a place designed beautifully around children and families.

That truth wasn't being told.

Instead of:

“Township with Many Amenities”

We positioned it as:

Bangalore's first children-centric township.

Clear positioning.

Clear differentiation.

Clear emotional hook.

We rolled this positioning across multiple powerful narrative beats:

• First Launch Film: Shot on green screen, performance-backed, emotionally anchored Children's Day Campaign
• Children's Day Campaign: Shot in-office, real energy, child-first perspective — instant hit
• Christmas Campaign Narrative twist: “Santa doesn't need to visit, TRL already takes care of kids' happiness.”

Multiple stories.

One consistent truth.

• Shifted brand perception
• Built strong emotional equity
• Performance finally moved in the right direction
• Internal confidence + market positivity restored

Others saw amenities.

We found purpose and built success around it.