Over the past year, Insomniacs helped AUM Developers build a distinctive social media presence by shifting the conversation from individual projects to a singular luxury brand philosophy. We established AUM as a pure-play ultra-luxury developer, where every project exists within one interconnected universe, every story begins with a philosophy before design, and exclusivity is intrinsic rather than marketed.

From reinforcing the brand's collectible portfolio approach to giving deeper meaning to its iconic red symbol, we created a cohesive communication system that defined AUM's identity across digital and offline touchpoints. The engagement also included the creation and management of 200+ assets spanning social media, outdoor advertising, newspaper campaigns, brochures, site branding and sales collateral, ensuring consistency across every brand interaction.